Craig Jackson, online personal trainer for over 40s, training at home
    Online Coaching · For People Over 40

    Protect your muscle.
    Protect your future.Online personal trainer and MNU Certified Nutritionist for people over 40. Fat loss without losing the muscle that keeps you strong. Stay strong, live long.

    Here's a short video on how I work to help you.

    Nutrition and exercise coaching for people over 40 who want to lose fat without losing the muscle that keeps them strong.

    Online personal trainer and qualified nutritionist.

    The Problem

    It's never just
    one thing.

    After over a decade of coaching people, the same handful of reasons come up again and again.

    01

    You are losing weight, or trying to, and the scales are moving. But you feel weaker, more tired, and your body shape has not changed the way you hoped.

    02

    You had a health scare, or a set of numbers back from the doctor that gave you a fright.

    03

    A friend, someone your age or younger, died before their time. And it has stayed with you.

    04

    You have watched how your parents are getting on, and quietly thought: I do not want that to be me at their age.

    05

    You have done the diets, the apps, the shakes. They worked for a few weeks. Then life happened, like it always does.

    06

    You keep your top on at the pool, or find a reason not to get in at all.

    Here is what nobody tells you. When you lose weight without protecting muscle, you lose the very thing that keeps you independent as you get older.

    More people than ever are losing weight now, through dieting or weight loss injections. What they do not realise is that a chunk of that weight is muscle. No medication protects your muscle. Only eating enough protein and exercising for strength does that.

    Why Muscle Matters

    From 40, you lose muscle
    every year.

    Unless you do something about it. Here is what that actually means for you.

    Muscle keeps you independent

    Getting off the floor, carrying the shopping, climbing the stairs. The things you do not think about until you cannot do them anymore.

    Muscle is linked to how long you live

    The stronger you are, the longer and better you live. Muscle is the organ of longevity.

    Muscle changes how you look and feel

    The shape you want, the energy you want, the confidence that comes with it. Looking better is a bonus.

    The Frailty Warning

    Mark my words.

    In the next 10 to 15 years we will see a frailty epidemic. More people losing weight, fewer people protecting their muscle.

    I have worked on a frailty ward. I have seen where this ends. People losing the ability to get off the floor, carry the shopping, climb the stairs, play with their grandchildren.

    It starts at 40, and it starts with what you eat and how you move.

    No medication protects your muscle. Only eating enough protein and exercising for strength does that.

    My Story

    There's a five year hole
    in my family photo albums.

    There are two versions of me, and both had no confidence.

    The first was the skinny lad with no muscle. Last picked in PE. The one who found a reason to sit out when it was his turn. I was not unfit. I was just soft, and I knew it, and I carried it with me everywhere.

    The second was the overweight man in his late twenties and early thirties. Working every hour, providing, putting everyone else first.

    Craig, aged 32, with his young children
    Me, age 32. One of the few photos I have with my children, because I was always the one behind the camera.

    I told myself I was being a good dad. I was actually putting myself last, over and over, until it caught up with me. Not just physically. It got into my head and it stayed there.

    I sorted it out in my thirties. Not with a crash diet or a six week shred, but by finally learning how this stuff actually works and building it around a life that was already full.

    Craig at 40 in great shape having fun on a waterslide with both his children
    Here I am, age 40. Sorted my health out, felt confident, and wanted to be in the photos with my children.

    Then I spent time working on a frailty ward. That changed everything. I saw where this ends when nobody intervenes. People losing the ability to get off the floor, carry the shopping, climb the stairs. Not because they were old. Because they lost their muscle, year after year, and nobody told them it was happening or showed them how to stop it.

    More people than ever are losing weight now, through dieting or weight loss injections. What they do not realise is that a chunk of that weight is muscle. No medication protects your muscle. Only eating enough protein and exercising for strength does that.

    That is why I do this. Looking better is a bonus. Being strong enough to live the life you want is the point.

    Craig on holiday with his teenagers
    Now, at 45. Opportunities for photos with my children are a lot fewer, because as teenagers they do not want to be in them anymore.

    I am 45 now and in the best shape of my life. When I tell you it is fixable at 40, 45, 50, I am not repeating something I read. I have lived every bit of it myself.

    Apply for coaching

    Before & Afters

    People who were once
    where you are.

    Tap any photo to see the full before and after.

    Let's make today the last before photo you ever take.

    I'd like to explore my options

    The Method

    Every plan ends
    the same way.

    Think about every plan you have tried. You are on it, then something happens: a work trip, a bad week, a holiday, and you are off it. Once you are off it, you are off it for months. Back to square one. Again.

    That is not a discipline problem. It is a design problem. The plan was built for a version of your life that does not exist.

    So I build it for the life you actually have.

    A plan built round your week

    Your training and your food shaped around the hours you actually have, not an ideal version of your life that does not exist.

    Me, on the end of the phone

    No hand-offs, no junior coaches. When you message, it is me who answers. When your plan needs changing, it is me who changes it.

    Weekly check-ins

    We look at what happened, what got in the way, and what we adjust for the week ahead.

    The reasoning, every time

    I tell you why we are doing something, not just what to do. That is the part you keep when the coaching ends.

    What Changes

    Six months
    from now.

    01

    You get in the pool with the children. You join in the game in the garden. You are in it with them, not sat on the side holding the coats.

    02

    You are first to the top of the hill, waiting for everyone else. Not the one at the back saying go on, I will catch you up.

    03

    You get off the floor without thinking about it. You carry the shopping in one trip. You take the stairs because they are there.

    04

    You catch yourself in a shop window and you do not look away. You get dressed without the mirror ruining your morning.

    05

    You have still got something left at seven o'clock. The evening is not just the sofa and being tired of being tired.

    06

    And you understand your own body well enough to know you will never have to start over again.

    Six months from now could look like this.

    Apply for coaching

    Video Testimonials

    In their
    own words.

    You could be on this wall next.

    I'd like to explore my options

    What You Get

    One coach.
    The whole week.

    You can carry on paying nothing and staying the same. Or you can hire a personal trainer for an hour a week, and the moment that hour is up, you are on your own again.

    What I do is different. You get your training, your nutrition, and me for the whole week. Not just the 60 minutes we are face to face. How to work it all around a real life, not a perfect one that does not exist.

    Your training, built for you

    Workouts built around your body, your equipment and the hours you actually have. Not a template. Not a generic plan that falls apart by Thursday.

    Your nutrition, built for real life

    Real food, family dinners, eating out. Enough protein to protect your muscle while you lose fat. No extreme cuts, no meal replacements, no food you cannot wait to be rid of.

    Me, the whole week

    Most trainers see you for an hour and you are on your own the rest of the week. When you message me, it is me who answers. When your plan needs changing, it is me who changes it.

    Weekly check-ins

    We look at what happened, what got in the way, and what we turn up or down for the week ahead. By phone, by message, whatever suits your week.

    The reasoning, every time

    I tell you why we are doing something, not just what to do. That is the part you keep when you stop needing me.

    The Honest Comparison

    Three paths you can take without me.
    And what working with me actually looks like.

    You do not have to work with me. But before you decide, look honestly at the other three routes people usually take, and what they actually end up costing you.

    Paths You Can Do Without Me (And What They Cost)
    Without Me

    Doing Nothing

    Free upfront

    Costs the most long-term

    • Unused gym memberships and forgotten diets
    • Another year feeling uncomfortable in photos and clothes
    • Muscle lost every year after 40, and nobody showing you how to stop it
    • The weight and frustration compound every single year
    Without Me

    A Generic Online Plan

    £10 to £40 / mo

    An app, not a coach

    • A template built for anyone, not for your body or your week
    • No nutrition guidance, no protein targets to protect your muscle
    • No accountability when work trips or bad days happen
    • No one to message when it stops working or life gets in the way
    Without Me

    Weight Loss Injections

    £150 to £350 / mo

    Prescription or private clinic

    • Lowers your appetite, but habits and lifestyle remain unbuilt
    • You lose muscle along with the fat if you are not training right
    • No one teaches you how to eat or train to keep the results
    • Weight often returns the moment the treatment stops

    All three of these leave you to figure out nutrition, accountability, and the messy days entirely on your own.

    My Only Coaching Programme
    The Complete Solution

    1:1 Coaching with Craig

    £295 / month

    Your training, your nutrition, and my support all week

    Not just an hour on the clock. Everything you need to protect your muscle and finally fix this:

    • Training built for you: around your body, your equipment and the hours you actually have.
    • Nutrition that protects your muscle: real food, family dinners, enough protein, no extreme cuts.
    • Direct contact with me all week: me on WhatsApp whenever you need an adjustment, have a question, or a bad day hits.
    • Habits you keep for good: the goal is to leave you knowing how your body works so you never start over again.
    Apply for coaching

    Backed by my 14-day money-back guarantee

    14-Day Money-Back Guarantee

    Join with total peace of mind. If in the first 14 days you feel this is not the right fit for you, let me know and you will receive a full refund. No awkwardness. No hassle.

    Apply for coaching

    How It Starts

    Five steps.
    Then you don't need me.

    01

    You apply

    Fill in your details and book a call so I understand where you are starting from and what you want. I read every one myself.

    02

    We talk

    A 20-minute get-to-know-each-other call to work out whether I am the right person to help you, and you are the right person for me.

    03

    Your assessment

    Before I prescribe anything, I learn how your body, your schedule and your appetite actually behave.

    04

    Your plan

    A custom plan built around your lifestyle, age and experience. Not a template.

    05

    You stop needing me

    The point is not to keep you on my books forever. It is to leave you able to do this on your own.

    Step one is on you.

    Apply for coaching

    Questions

    The honest
    answers.

    Some of these have a short video of me answering them alongside the text.

    Got a question I have not answered? Message me and I will answer it myself. No chatbot, no team, just me. Message me on WhatsApp.

    Before You Apply

    Let's not waste
    each other's time.

    This is for you if

    • You want to lose fat without losing the muscle that keeps you strong and independent.
    • You are ready to show up, even in the messy weeks. Consistent beats perfect here.
    • You want to understand how it all works, so you can keep the results.
    • You want a plan built around your real life, not a template that falls apart by Thursday.

    This isn't for you if

    • You want someone to do it all for you. I will build the plan and be with you the whole way, but I cannot do the showing up for you.
    • You are still hunting for the secret. There is not one. There is knowing what actually matters after 40, and making it work around real life.
    • You are waiting for the perfect time. After the holiday, after the birthday, in January. There is always another Monday.
    • You are not open to being coached. If you already know best, I cannot help you.

    Apply

    Book a call.

    Fill in your details and book a 20-minute get-to-know-each-other call to make sure we are a good fit, and that I am the right coach for you and you are the right person for me.

    £295 a month. Your training, your nutrition, my support all week.

    14 day money-back guarantee.

    Free daily tips on Instagram

    Pop your details in and pick a time that suits. I will call you to talk it through and see whether we are a good fit.

    or
    Got a question? Message me on WhatsApp

    £295 a month. 14 day money-back guarantee.